What is White Label Casino?

White Label is an effective solution for starting an online casino from scratch. It is a widely used industry practice and a popular alternative to a standalone casino business. What exactly stands behind the notion and what advantages the White Label offers are the key points that an operator needs to understand before making a decision about the optimal way to launch a new project.

How It Works

Purchasing a White Label solution, the business owner gets quick access to a unique, ready-to-operate online casino. The website is designed according to the operator’s individual requirements, using an exclusive identity such as brand name and logo, and is located on a separate domain. From the player’s perspective, it looks like a completely independent product and experience.

But the White Label solution offers a plethora of benefits. Besides the ready-to-use website and casino software, the White Label solution provider also takes care of the legal aspects of business. It offers operation under the provider’s active online gambling licence in one of the existing gambling jurisdictions. It means there is no need to go through the tedious process of licence application, which can take from several weeks to more than a year. Besides, the online casino can use the existing financial infrastructure that normally includes merchant accounts with popular payment systems, as well as credit and debit card processing options.

The online casino operator is responsible for:

Day-to-day casino administration
Marketing and player acquisition
Player retention, promotion strategy and loyalty programs
First-line support to players

The White Label solution provider is responsible for:

Providing software platform and games
Technical support to online casino operator
Website development and hosting
Legal infrastructure (keeping an active gaming licence)
Financial infrastructure (processing payments via multiple payment methods)

Key Advantages of the White Label Solution

The White Label solution has certain benefits that are often crucial for new online casino operators:

Much shorter time to market
Ability to concentrate on marketing and retention
Savings on licensing costs
Legal operation with no extra hassle
Ready-to-use payment processing options

Casino-Scripts.com offers the White Label solution for all our Ready made Casino Scripts to help operators start their online gaming business quickly and easily. By operating under either our Kahnawake or Malta licences, we provide a stable and compliant framework for your online casino operations. This approach, combined with our extensive payment processing infrastructure, allows you to save time and focus on marketing and business development – areas where we trust our clients to excel.